Hard Skills
AdvancedMedia RelationsThe practice of building and maintaining mutually beneficial relationships with journalists, editors, and media outlets to secure positive coverage.
ExpertCrisis CommunicationThe strategic management of information during a negative event to protect an organization's reputation and mitigate damage.
IntermediateContent StrategyThe planning, development, and management of content—written or otherwise—to achieve specific marketing and public relations goals.
Soft Skills
AdvancedStakeholder EngagementThe process by which an organization involves people who may be affected by the decisions it makes or can influence the implementation of its decisions.
AdvancedPublic SpeakingThe ability to effectively communicate ideas and represent the organization orally to large audiences or the media.