Hard Skills
AdvancedMedia RelationsThe practice of building and maintaining mutually beneficial relationships with journalists, editors, and influencers to secure earned media coverage.
ExpertCrisis Communication ManagementThe strategic process of managing communication to protect an organization's reputation during a negative event or emergency.
IntermediatePress Release WritingThe ability to draft formal statements and news stories specifically formatted for media distribution to announce events or news.
IntermediateDigital PR & SEO AwarenessIntegrating PR efforts with digital marketing strategies to improve online presence and search engine rankings through high-quality backlinks.
Soft Skills
AdvancedStakeholder EngagementThe process of identifying and building relationships with internal and external parties who have an interest in the organization's activities.
AdvancedPublic SpeakingDelivering speeches or presentations effectively to audiences to represent the organization's interests and values.