Hard Skills
AdvancedMedia RelationsThe practice of managing interactions with journalists, editors, and media outlets to secure favorable coverage and maintain a positive public image.
ExpertCrisis CommunicationThe strategic approach to providing information and addressing stakeholders during situations that threaten an organization's reputation or operations.
ExpertPublic SpeakingThe ability to effectively communicate ideas and information to an audience in a clear, engaging, and persuasive manner.
IntermediateMessage DevelopmentThe process of creating a core set of statements that define an organization's position on key issues or product features.