Hard Skills
AdvancedMedia RelationsThe process of building and maintaining mutually beneficial relationships with journalists, editors, and media outlets to secure earned coverage.
IntermediatePress Release WritingCrafting professional, newsworthy announcements following standard journalistic conventions to attract media attention.
ExpertCrisis CommunicationStrategic management of information during an emergency or negative event to protect an organization's reputation.
IntermediateMedia PitchingThe act of reaching out to specific media contacts with a tailored story idea to secure an interview or feature.
IntermediateSocial Media MonitoringUsing digital tools to track mentions of a brand, competitors, or industry keywords across social platforms.