Hard Skills
AdvancedMedia RelationsDeveloping and maintaining strategic relationships with journalists, editors, and influencers to secure earned media coverage.
ExpertCrisis CommunicationDesigning and executing communication strategies to mitigate damage to an organization's reputation during negative events.
AdvancedSpeech WritingCrafting persuasive and engaging scripts tailored to a specific speaker's voice to convey key organizational messages.
AdvancedStrategic MessagingThe process of identifying and developing the core themes that resonate with target audiences and align with organizational goals.
IntermediatePress Release DraftingThe technical skill of writing formal announcements for news media according to industry standards (e.g., AP style).
AdvancedReputation ManagementMonitoring and influencing the public perception of an organization through various communication channels.