Hard Skills
AdvancedMedia RelationsManaging and maintaining relationships with journalists, editors, and media outlets to secure earned media coverage.
ExpertCrisis ManagementThe ability to identify, respond to, and mitigate negative publicity or organizational threats.
IntermediateStrategic CommunicationDeveloping and executing communication plans that align with specific organizational objectives.
Soft Skills
AdvancedStakeholder EngagementThe process by which an organization involves people who may be affected by the decisions it makes or can influence the implementation of its decisions.
AdvancedPublic SpeakingThe act of performing a speech or presentation to a live audience to convey information or influence opinion.