Hard Skills
AdvancedMedia RelationsThe practice of building and maintaining mutually beneficial relationships with journalists, editors, and media outlets to secure earned coverage.
IntermediatePress Release WritingThe ability to craft compelling, news-oriented announcements following standard AP style and journalistic formats.
ExpertCrisis CommunicationManaging the release of information during a negative event to protect the organization's reputation and minimize damage.
Soft Skills
AdvancedStrategic NetworkingDeveloping a broad network of professional contacts to facilitate information exchange and exclusive publicity opportunities.
AdvancedMedia PitchingThe skill of persuading media professionals to cover a specific story or feature a client through targeted communication.