Hard Skills
AdvancedMedia RelationsThe process of building and maintaining mutually beneficial relationships with journalists, editors, and media outlets.
ExpertCrisis CommunicationThe strategic handling of communication during a negative event to minimize damage to an organization's reputation.
IntermediatePress Release WritingCrafting formal announcements for the media designed to generate news coverage and public interest.
AdvancedBrand PositioningDesigning a company's offering and image to occupy a distinctive place in the minds of the target market.