Hard Skills
IntermediatePress Release WritingThe ability to create formal news stories provided to journalists to generate media coverage.
AdvancedMedia PitchingThe process of presenting a story idea or news angle to reporters and editors to secure earned media.
IntermediateMedia Monitoring and AnalysisThe systematic tracking of brand mentions and industry trends across various media platforms to measure PR impact.
Soft Skills
AdvancedCrisis CommunicationManaging the flow of information during an emergency or negative event to protect an organization's reputation.
IntermediateStrategic NetworkingBuilding and maintaining mutually beneficial relationships with journalists, influencers, and industry stakeholders.