Hard Skills
AdvancedCrisis Communication ManagementThe strategic process of planning and executing communication responses to protect an organization's reputation during negative events.
IntermediateEmployer BrandingThe application of marketing principles to promote a company as a preferred place to work for current and prospective employees.
AdvancedInternal Communications StrategyThe design and implementation of communication channels and messaging to ensure employees are informed and engaged with company goals.
IntermediateMedia RelationsThe practice of building and maintaining mutually beneficial relationships with journalists and media outlets to secure earned coverage.