Hard Skills
AdvancedStrategic Communication PlanningThe process of developing a roadmap for an organization's messaging and media presence to align with business objectives.
IntermediateMedia RelationsBuilding and maintaining mutually beneficial relationships with journalists and media outlets to secure publicity.
IntermediateCopywriting and Content CreationThe skill of writing persuasive and engaging text for various platforms, including websites, brochures, and social media.
AdvancedCrisis Communication ManagementA sub-specialty of public relations designed to protect and defend an organization facing a public challenge to its reputation.
IntermediateDigital and Social Media StrategyManaging the presence and interaction of an organization across social media platforms to grow an online community.