Hard Skills
AdvancedOenology and Viticulture KnowledgeComprehensive understanding of wine production processes, grape varieties, terroir, and vintage variations.
IntermediateB2B Sales NegotiationThe ability to structure deals, manage pricing discounts, and finalize contracts with hospitality and retail buyers.
IntermediateTerritory ManagementThe strategic planning of client visits and route optimization to maximize market coverage within a specific geographic area.
IntermediateCRM ProficiencyExpertise in using Customer Relationship Management software to track interactions, manage pipelines, and forecast sales.
AdvancedSensory PresentationThe skill of conducting professional wine tastings and educational seminars for staff and consumers.