WEB MARKETING MANAGER Advertising, marketing and public relations managers

Hard Skills

AdvancedSearch Engine Optimization (SEO)The process of improving the quality and quantity of website traffic to a website or a web page from search engines.

AdvancedData Analytics and ReportingThe ability to collect, interpret, and communicate data insights using tools like Google Analytics to inform marketing strategies.

AdvancedPay-Per-Click (PPC) ManagementManaging paid advertising campaigns on platforms like Google Ads and social media to drive targeted traffic.

IntermediateConversion Rate Optimization (CRO)Systematic process of increasing the percentage of website visitors who take a desired action through A/B testing and UX improvements.

IntermediateMarketing AutomationThe use of software to automate repetitive marketing tasks such as email campaigns and lead nurturing.

AdvancedBudget ManagementThe ability to plan, allocate, and track marketing spend to ensure financial objectives are met without overspending.

Soft Skills

AdvancedContent Strategy DevelopmentPlanning and managing the creation and distribution of relevant content to attract and engage a defined audience.

ExpertStakeholder ManagementEffectively communicating marketing goals and results to internal and external partners, including senior leadership.

Mobility Path: High Affinity Match (>60%)

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No matches found at the 60% threshold.