Hard Skills
AdvancedAdobe Creative Suite ProficiencyExpert use of industry-standard software including Photoshop, Illustrator, and InDesign to create and edit visual content.
IntermediateTypographyThe art and technique of arranging type to make written language legible, readable, and visually appealing.
ExpertBrand Identity DesignCreating the visual elements of a brand, such as logos and color palettes, to represent a company's image and values.
IntermediateLayout and CompositionThe strategic arrangement of visual elements on a page or screen to guide the viewer's eye and improve message delivery.
IntermediateDigital IllustrationThe use of digital tools to produce original artwork and icons that support visual storytelling.
IntermediateUI/UX Design PrinciplesUnderstanding user interface and user experience frameworks to create intuitive and effective digital interfaces.
IntermediatePrint Production KnowledgeUnderstanding the technical requirements for physical printing, including color profiles, bleeds, and material specifications.