Hard Skills
ExpertTypographyThe specialized skill of arranging type to make written language legible, readable, and visually appealing through selection of typefaces, point sizes, line lengths, line-spacing, and letter-spacing.
AdvancedDesktop Publishing (DTP) SoftwareProficiency in using professional page layout software such as Adobe InDesign, QuarkXPress, or Microsoft Publisher to create print and digital documents.
IntermediatePre-press PreparationThe technical process of ensuring digital files are correctly formatted for high-quality printing, including managing bleeds, color separations, and image resolution.
IntermediateColor Theory and ManagementKnowledge of color models such as CMYK for print and RGB for digital, and the ability to maintain color consistency across different devices and media.
AdvancedLayout and Grid SystemsApplying structural frameworks to organize visual elements like text and images in a logical and aesthetically pleasing hierarchy.
IntermediateDigital Asset ManagementOrganizing, storing, and retrieving rich media files such as fonts, high-resolution images, and project templates within a structured system.