Hard Skills
AdvancedMedia NegotiationThe process of bargaining with television networks and broadcasters to secure the most favorable rates and optimal airtime slots for advertisements.
IntermediateAudience Measurement AnalysisInterpreting viewership data, such as Nielsen ratings, Gross Rating Points (GRPs), and demographic reach, to guide purchasing decisions.
IntermediateBudget Allocation and ForecastingStrategically distributing financial resources across various dayparts and networks while predicting future pricing trends in the media market.
IntermediatePost-Buy Analysis and StewardshipThe practice of verifying that purchased spots aired as contracted and securing 'make-goods' or credits for any under-delivery or preemptions.
IntermediateKnowledge of Convergent TV and OTTUnderstanding the integration of traditional linear television buying with Over-The-Top (OTT) and Connected TV (CTV) platforms.