Hard Skills
AdvancedSearch Engine Optimization (SEO)The process of improving the quality and quantity of website traffic to a website or a web page from search engines.
AdvancedPay-Per-Click (PPC) ManagementThe management of internet advertising models where advertisers pay a fee each time one of their ads is clicked.
IntermediateWeb AnalyticsThe measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.
IntermediateProgrammatic AdvertisingThe automated buying and selling of online advertising through real-time bidding platforms.
AdvancedSocial Media AdvertisingThe practice of running paid advertisements on social networking platforms to reach specific target audiences.
IntermediateConversion Rate Optimization (CRO)A system for increasing the percentage of visitors to a website that take a desired action.