SOCIAL MEDIA MANAGER Advertising, marketing and public relations managers

Hard Skills

AdvancedContent StrategyThe systematic planning, development, and management of written or visual content to achieve specific business goals on social media platforms.

IntermediateSocial Media AnalyticsThe process of tracking, measuring, and interpreting data from social platforms to evaluate campaign performance and ROI.

AdvancedPaid Social AdvertisingThe management and optimization of paid promotional campaigns on social networks using targeting tools and budget management.

IntermediateCopywritingThe skill of writing persuasive and engaging text tailored for different social media platforms and target demographics.

Soft Skills

IntermediateCommunity ManagementThe practice of building and maintaining relationships with an online audience through active engagement and moderation.

AdvancedCrisis CommunicationThe ability to effectively manage and respond to negative publicity or brand threats on social media channels in real-time.

Mobility Path: High Affinity Match (>60%)

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SOCIAL MEDIA COORDINATOR 66.7% Affinity

✅ Content Strategy
✅ Community Management
✅ Social Media Analytics
⚠️ Copywriting (Gap: Advanced)
✅ Paid Social Advertising