Hard Skills
AdvancedAdobe Illustrator ProficiencyExpert use of vector-based software to create scalable signage layouts, logos, and intricate graphic illustrations.
IntermediateTypography and LegibilityThe strategic selection and arrangement of typefaces to ensure maximum readability and visual impact from various distances.
IntermediateADA Compliance KnowledgeUnderstanding of regulatory standards for signage, including braille, tactile characters, and contrast requirements for accessibility.
IntermediateMaterial and Substrate KnowledgeFamiliarity with various physical mediums such as vinyl, acrylic, aluminum, and LEDs used in sign manufacturing.
AdvancedLarge Format Print PreparationThe technical process of pre-flighting files, managing color profiles, and setting bleeds for wide-format printing equipment.
IntermediateSpatial Awareness and ScaleThe ability to visualize and design graphics that fit accurately within physical architectural environments and urban landscapes.