Hard Skills
AdvancedStrategic Marketing PlanningThe process of identifying target markets and developing strategies to reach them effectively through various media channels.
ExpertSales Performance ManagementMonitoring and evaluating the performance of sales teams against set KPIs and providing coaching for improvement.
IntermediateMedia Buying and NegotiationNegotiating with media outlets to purchase advertising space and time at the most cost-effective rates.
AdvancedCampaign Analytics and AttributionUsing data analysis tools to track customer journeys and attribute sales conversions to specific advertising efforts.