Hard Skills
AdvancedStrategic Communication PlanningThe process of developing and executing a roadmap for sharing information with association members and the public to achieve specific organizational objectives.
AdvancedPublic Relations ManagementManaging the spread of information between the recreation association and the public to maintain a positive brand image.
IntermediateDigital Content CreationProducing written, visual, or audio material for digital platforms such as websites, social media, and newsletters.
ExpertCrisis CommunicationThe ability to disseminate critical information quickly and accurately during emergencies or reputational threats.
IntermediateMarket Research and AnalysisGathering and interpreting data regarding community recreation trends and member demographics to inform marketing efforts.
IntermediateMedia RelationsDeveloping professional connections with journalists and media outlets to facilitate news coverage and press releases.
IntermediateEvent PromotionImplementing specific marketing tactics to drive attendance and awareness for recreation-based events and tournaments.