Hard Skills
IntermediateMedia Relations SupportAssisting in the maintenance of relationships with journalists and media outlets to ensure positive brand coverage.
BasicPress Release DistributionUtilizing wire services and email databases to disseminate official organizational announcements to targeted media channels.
IntermediateSocial Media MonitoringTracking brand mentions and public sentiment across various social platforms to inform PR strategies and identify emerging trends.
Soft Skills
AdvancedCustomer Inquiry ManagementProviding information and resolving queries from the public or clients regarding organization services or policies.
IntermediateCrisis Communication SupportAssisting PR managers in executing communication strategies during sensitive or negative public situations to protect organizational reputation.