Hard Skills
ExpertStrategic Communication PlanningThe ability to develop and execute comprehensive communication strategies that align with Canadian Armed Forces objectives and government policy.
AdvancedMedia RelationsManaging interactions with local, national, and international media outlets, including organizing press conferences and serving as an official spokesperson.
ExpertCrisis CommunicationHandling rapid-response information dissemination during high-stakes incidents, operational setbacks, or reputational crises.
AdvancedOperational Security (OPSEC) ComplianceEnsuring that all public-facing information adheres to strict security protocols to prevent the disclosure of sensitive tactical data.
IntermediateDigital Media ManagementDeveloping and overseeing content for social media platforms and official websites to engage with the public and military families.