Hard Skills
AdvancedMedia RelationsThe practice of building and maintaining mutually beneficial relationships with journalists, editors, and media influencers to facilitate news coverage.
IntermediatePress Release WritingThe ability to draft formal, newsworthy announcements following AP style guidelines and journalistic standards to capture media attention.
AdvancedNarrative StorytellingDeveloping compelling story arcs and messaging that connect emotionally with an audience while promoting a specific brand or cause.
IntermediateMedia PitchingThe skill of condensing complex stories into persuasive, concise proposals designed to convince media gatekeepers to provide coverage.
IntermediateBrand AlignmentEnsuring that all written content, tone, and messaging consistently reflect the values and voice of the client or organization.
IntermediateCopy EditingThe technical process of reviewing text for grammatical precision, stylistic consistency, and factual accuracy before publication.
EntryMedia MonitoringThe systematic tracking of news mentions and public sentiment to evaluate the effectiveness of publicity campaigns.