Hard Skills
IntermediateMedia RelationsThe strategic development and maintenance of relationships with journalists, editors, and media outlets to secure earned media coverage.
AdvancedPress Release WritingThe ability to craft formal announcements and news stories formatted for distribution to media professionals.
IntermediateEvent Planning and ExecutionThe coordination of promotional events, press conferences, and product launches designed to attract media attention.
IntermediateSocial Media CoordinationManaging and monitoring social media platforms to promote publicity campaigns and engage directly with the public.
AdvancedCrisis Communication ManagementDeveloping and implementing strategies to address negative publicity or organizational crises to protect brand reputation.