Hard Skills
AdvancedMedia Relations ManagementBuilding and maintaining strategic relationships with journalists, influencers, and media outlets to secure positive coverage.
ExpertCrisis Communication StrategyDesigning and implementing communication protocols to mitigate damage to an organization's reputation during negative events.
ExpertStrategic Marketing PlanningThe process of identifying target audiences and developing a long-term roadmap for promotional activities.
IntermediateBudgeting and Financial OversightManaging the allocation of financial resources for advertising and PR campaigns while monitoring ROI.