Hard Skills
AdvancedHand Lettering and TypographyThe manual art of drawing letters and words for signage and promotional materials to ensure legibility and aesthetic appeal.
IntermediateColor Theory and Pigment MixingThe ability to understand color relationships and physically blend paints to achieve precise color matching for brand consistency.
AdvancedLarge-Scale CompositionThe skill of scaling designs from small drafts to large-format posters while maintaining proper proportions and visual balance.
IntermediateMaterial and Medium SelectionIdentifying and selecting appropriate paints, solvents, brushes, and surfaces based on the environmental exposure and desired lifespan of the poster.