Hard Skills
AdvancedLayout DesignThe process of arranging visual elements such as text, images, and shapes on a page to achieve a balanced and effective composition.
ExpertTypographyThe art and technique of arranging type to make written language legible, readable, and appealing when displayed.
ExpertAdobe Creative Suite ProficiencyMastery of industry-standard software including InDesign, Photoshop, and Illustrator for page creation and image editing.
IntermediateColor TheoryUnderstanding how colors interact and the psychological impact they have on the viewer to create effective color schemes.
IntermediatePre-press and Print ProductionKnowledge of preparing digital files for professional printing, including bleed, margins, and CMYK color conversion.
AdvancedVisual HierarchyOrganizing design elements in order of importance to lead the reader's eye through a page logically.