Hard Skills
AdvancedSearch Engine Optimization (SEO)The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
AdvancedData Analytics and ReportingInterpreting complex datasets from tools like Google Analytics to measure campaign performance and ROI.
AdvancedPay-Per-Click (PPC) AdvertisingManaging paid advertising campaigns on search engines and social media platforms to drive immediate traffic.
IntermediateContent StrategyPlanning and managing the creation and distribution of valuable content to attract and retain a target audience.
IntermediateBudget ManagementAllocating and tracking financial resources across various marketing channels to ensure fiscal responsibility.
IntermediateConversion Rate Optimization (CRO)The process of increasing the percentage of website visitors who take a desired action through A/B testing and UX analysis.