Hard Skills
AdvancedDigital StorytellingThe practice of creating engaging narratives specifically for online platforms, often incorporating multimedia and interactive elements.
IntermediateSearch Engine Optimization (SEO)Applying techniques to digital content to improve its visibility and ranking on search engine result pages.
IntermediateAudience Data AnalyticsThe ability to interpret metrics from tools like Google Analytics or Chartbeat to understand reader behavior and preferences.
AdvancedFact-Checking and Source VerificationThe rigorous process of confirming the accuracy of claims and the credibility of sources prior to publication.
IntermediateContent Management System (CMS) ProficiencyOperational knowledge of platforms like WordPress or Drupal to format, tag, and publish digital columns.
IntermediateMultimedia Content IntegrationThe skill of embedding and optimizing images, videos, and podcasts within a text-based column to enhance readability.