Hard Skills
AdvancedAutomated Milking Systems (AMS) Technical KnowledgeIn-depth understanding of the mechanical, electronic, and software components of robotic and conventional milking machinery.
IntermediateDairy Herd Management and Udder HealthKnowledge of bovine physiology, milk let-down processes, and how equipment configuration affects somatic cell counts and mastitis prevention.
IntermediateSales Pipeline and CRM ManagementThe ability to track lead generation, manage long-term sales cycles, and document client interactions using digital CRM platforms.
IntermediateEquipment Troubleshooting and Basic DiagnosticsPerforming on-site diagnostic checks on vacuum systems, pulsators, and sensors to identify performance issues.
Soft Skills
AdvancedConsultative Sales TechniqueA sales approach focusing on identifying the specific operational pain points of dairy farmers to provide customized equipment solutions.
AdvancedContract Negotiation and Wholesale FinancingNavigating complex high-value contracts, including leasing options, trade-in valuations, and wholesale discount structures.