Hard Skills
AdvancedPress Release WritingThe ability to draft clear, concise, and newsworthy documents for distribution to news media to announce events, products, or organizational changes.
IntermediateMedia PitchingThe process of presenting news stories or story ideas to journalists, editors, and influencers to secure earned media coverage.
ExpertCrisis CommunicationDeveloping and executing communication strategies to protect and defend an individual, company, or organization facing a public challenge to its reputation.
IntermediateMedia MonitoringThe systematic process of tracking mentions of a brand, competitors, or specific topics across various media channels including print, broadcast, and digital.