Hard Skills
AdvancedMedia NegotiationThe process of discussing and reaching an agreement with media vendors to obtain the best possible advertising rates and placements.
IntermediateProgrammatic AdvertisingThe automated buying and selling of online advertising space using software and algorithms.
AdvancedData-Driven Decision MakingUsing quantitative metrics and campaign performance data to inform purchasing decisions and optimizations.
IntermediateBudget ManagementPlanning, allocating, and tracking financial resources across various media platforms to stay within set limits.