Hard Skills
IntermediateMarket ResearchThe systematic process of gathering, analyzing, and interpreting information about a market, including information about the target audience and competitors.
IntermediateCompetitive IntelligenceThe practice of monitoring, analyzing, and managing information about competitors and the market environment to support strategic decision-making.
AdvancedData InterpretationThe ability to review data through some predefined processes which will help assign some meaning to the data and arrive at a relevant conclusion.
Soft Skills
AdvancedStrategic PlanningThe process of documenting and establishing a direction of the business by assessing both where you are and where you are going.
IntermediateEffective CommunicationThe ability to convey complex analytical findings and market insights to diverse stakeholders in a clear and persuasive manner.