Hard Skills
IntermediateProduct KnowledgeIn-depth understanding of various types of wine, spirits, and beer including flavor profiles, production methods, and pairing suggestions.
IntermediateTerritory ManagementEfficient planning of sales routes and visit schedules to maximize client coverage and time spent selling within a specific geographic area.
IntermediateRegulatory ComplianceThorough adherence to local, state, and federal laws regarding the sale, distribution, and promotion of alcoholic beverages.
IntermediateCRM ProficiencyThe technical ability to use Customer Relationship Management software to track sales activities, interactions, and customer data.
BasicVisual MerchandisingThe practice of strategically arranging products and point-of-sale materials to maximize consumer visibility and appeal in retail settings.
Soft Skills
AdvancedNegotiationThe ability to discuss and reach agreements on pricing, volume discounts, and shelf space placement with retail and hospitality buyers.
AdvancedRelationship BuildingThe process of establishing and maintaining trust-based, long-term connections with key stakeholders in bars, restaurants, and liquor stores.