Hard Skills
AdvancedProduct Knowledge (Wine, Spirits, and Beer)A deep understanding of the manufacturing processes, flavor profiles, regional origins, and pairing suggestions for various alcoholic products.
AdvancedB2B Sales NegotiationThe ability to negotiate pricing, volume discounts, and contract terms with retail managers and hospitality owners.
IntermediateLiquor Law ComplianceKnowledge of regional and national regulations regarding the sale, distribution, and promotion of alcohol, including age verification and licensing requirements.
IntermediateTerritory ManagementPlanning and executing an efficient schedule of client visits within a designated geographical area to maximize account coverage.
IntermediateMerchandising and POS StrategyImplementing product displays and point-of-sale materials at retail locations to increase brand visibility and consumer pull-through.
IntermediateSales Forecasting and AnalysisUsing historical data and market trends to predict future sales volume and advise clients on inventory stocking levels.