Hard Skills
AdvancedTypography and CalligraphyThe art and technique of arranging type and creating handwritten lettering to make written language legible, readable, and appealing.
AdvancedVector Graphics Software ProficiencyMastery of tools like Adobe Illustrator to create scalable, mathematical-based artwork that maintains quality at any size.
IntermediateVisual Composition and LayoutOrganizing elements on a page or screen to guide the viewer’s eye and communicate information effectively.
Soft Skills
IntermediateClient Brief InterpretationThe ability to translate a client's requirements, brand values, and aesthetic preferences into a visual design solution.
AdvancedAttention to DetailMeticulous focus on kerning, tracking, line weight, and consistency in letterforms.