Hard Skills
AdvancedAdobe InDesign ProficiencyExpertise in using Adobe InDesign to create multi-page layouts, manage master pages, and handle complex typography for print and digital media.
IntermediateTypography and Typeface SelectionThe skill of selecting, scaling, and arranging typefaces to ensure readability, hierarchy, and aesthetic appeal in a design layout.
IntermediateGrid System ImplementationThe use of mathematical structures to organize content into columns and rows, providing consistency and balance across various design formats.
IntermediatePre-press and Print ProductionThe knowledge of preparing digital files for physical printing, including managing color profiles (CMYK), bleed settings, and resolution requirements.
Soft Skills
AdvancedVisual Communication StrategyThe ability to translate abstract business goals or data into visual concepts that resonate with a specific target demographic.
IntermediateAttention to DetailThe capacity to identify and correct minor inconsistencies in alignment, spelling, color matching, and design elements within a layout.