Hard Skills
AdvancedSearch Engine Optimization (SEO)The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
ExpertWeb AnalyticsThe measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage.
AdvancedConversion Rate Optimization (CRO)The systematic process of increasing the percentage of website visitors who take a desired action.
IntermediateContent Management Systems (CMS)Software applications used to create and manage digital content, such as WordPress or Drupal.
Soft Skills
IntermediateContent StrategyThe planning, development, and management of content—written or in other media—to achieve business goals.
AdvancedStakeholder ManagementThe process of managing the expectations of anyone that has an interest in a project or will be affected by its deliverables.