Hard Skills
AdvancedDigital Marketing StrategyThe planning and execution of integrated online campaigns to achieve specific business goals and audience engagement.
ExpertPublic Relations ManagementManaging the spread of information between an organization and the public to maintain a favorable brand image.
ExpertCrisis CommunicationThe ability to strategically manage and mitigate negative narratives or PR emergencies in digital spaces.
IntermediateSocial Media GovernanceEstablishing policies and procedures for organizational use of social media platforms to ensure consistency and compliance.
IntermediateData Analytics and ROI TrackingUsing digital tools to measure campaign performance and calculate the return on investment for marketing spend.
AdvancedContent Strategy DevelopmentPlanning the creation, delivery, and governance of useful, usable content across all digital platforms.
IntermediateSEO and SEM ManagementOptimizing digital assets for search engines and managing paid search advertising to increase traffic.