Hard Skills
IntermediateMedia Relations ManagementThe ability to build and maintain positive relationships with journalists, editors, and media outlets to facilitate the dissemination of organizational news.
AdvancedStrategic Communication PlanningDesigning and implementing long-term information dissemination strategies aligned with organizational goals.
IntermediateDigital Content CoordinationManaging the lifecycle of digital assets across various platforms including social media, websites, and internal portals.
AdvancedCrisis CommunicationThe capacity to manage the flow of information during negative events to minimize reputational damage.