Hard Skills
IntermediateMedia RelationsManaging and maintaining professional relationships with journalists, editors, and media outlets to facilitate positive brand coverage.
AdvancedCrisis Communication PlanningDeveloping and implementing strategies to manage organizational communication during unexpected events that threaten reputation.
IntermediateInternal Communications ManagementThe practice of coordinating information flow within an organization to ensure employees are informed and aligned with corporate goals.
IntermediateContent Management Systems (CMS) ProficiencyThe technical ability to use software platforms to create, manage, and modify digital content for marketing and PR purposes.
IntermediateInformation Synthesis and ReportingCollecting complex data from various sources and condensing it into actionable reports for management and stakeholders.