Hard Skills
AdvancedMarket Research and Data AnalysisThe systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services.
IntermediateMedia MonitoringThe process of reading, watching, or listening to the editorial content of media sources on a continuing basis, and then identifying, saving, and analyzing specific mentioned topics.
AdvancedCompetitive IntelligenceThe action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers in making strategic decisions.
IntermediateInformation Retrieval and Database ManagementThe ability to use specialized tools and search logic to locate, organize, and maintain complex datasets for easy access and reporting.