Hard Skills
ExpertTechnical Knowledge of Graphic Arts EquipmentDeep understanding of printing presses, digital imaging systems, pre-press software, and finishing equipment functionalities.
IntermediateCRM Software ManagementAbility to use platforms like Salesforce or HubSpot to track leads, sales pipelines, and customer interactions.
AdvancedContract NegotiationNegotiating terms, pricing, and service level agreements for high-value wholesale equipment transactions.
IntermediateMarket AnalysisResearching and interpreting trends in the graphic arts industry to identify new sales opportunities.