Hard Skills
AdvancedSearch Engine Marketing (SEM)The practice of marketing a business using paid advertisements that appear on search engine results pages.
IntermediateData Analytics and InterpretationThe ability to collect, process, and analyze campaign data to identify trends and optimize performance.
IntermediateConversion Rate Optimization (CRO)The process of increasing the percentage of website visitors who take a desired action through testing and design improvements.
IntermediateCopywriting for AdvertisingThe skill of writing persuasive text for digital ads that encourages users to take specific actions.
IntermediateBudget ManagementPlanning and monitoring the allocation of financial resources across various digital advertising channels.
IntermediateA/B and Multivariate TestingThe method of comparing two or more versions of an ad or webpage against each other to determine which performs better.