Hard Skills
AdvancedVisual Branding and IdentityThe process of creating a brand's visual language, including logos, color palettes, and typography systems to ensure brand consistency.
ExpertAdobe Creative Cloud ProficiencyExpert-level mastery of industry-standard design software including Photoshop, Illustrator, and InDesign.
IntermediateTypography and Typeface SelectionThe art of selecting, pairing, and arranging typefaces to ensure legibility and convey specific brand tones.
AdvancedVector IllustrationThe creation of scalable digital artwork using paths and mathematical expressions, essential for logo design and icons.
IntermediateLayout and Grid SystemsOrganizing visual elements on a page or screen using structural frameworks to create hierarchy and balance.
IntermediatePre-press and Digital ExportingKnowledge of preparing files for final output, including color profiles, bleed settings, and file format optimization.