Hard Skills
AdvancedDesktop Publishing Software ProficiencyThe ability to use specialized software such as Adobe InDesign, QuarkXPress, or Microsoft Publisher to create page layouts for print or digital media.
IntermediateTypography and Typeface ManagementThe knowledge of font selection, kerning, leading, and tracking to ensure text is readable and aesthetically pleasing in a layout.
AdvancedPre-press Production StandardsPreparing digital files for commercial printing, including setting bleeds, crop marks, and ensuring correct image resolution and color modes.
IntermediateColor Management and TheoryUnderstanding how colors translate between digital monitors and physical print through CMYK, RGB, and Pantone matching systems.