Hard Skills
AdvancedStrategic Communication PlanningDeveloping a roadmap for delivering messages to specific audiences to achieve organizational goals.
IntermediateMedia RelationsManaging relationships with journalists and media outlets to secure favorable coverage.
ExpertCrisis Communication ManagementProtecting and defending an organization facing a public challenge to its reputation.
AdvancedCopywriting and EditingDrafting and refining written material for various platforms including web, print, and social media.
IntermediateDigital AnalyticsUsing tools to measure, collect, and analyze web data to understand and optimize communication effectiveness.