Hard Skills
ExpertTypography MasteryExpert knowledge of font selection, kerning, tracking, leading, and font hierarchies to optimize readability and visual communication.
AdvancedDesktop Publishing (DTP) Software ProficiencyAdvanced capability in using industry-standard tools such as Adobe InDesign, QuarkXPress, or specialized cold-typesetting digital systems.
AdvancedPre-press and Print ProductionKnowledge of preparing digital files for commercial printing, including handling bleeds, crop marks, trapping, and color separations.
IntermediateColor Management SystemsUnderstanding the application of CMYK, RGB, and Pantone color models to ensure consistency between digital displays and printed outputs.
AdvancedLayout Design PrinciplesApplication of grids, whitespace, and balance to organize text and graphics effectively within a specified area.