Hard Skills
IntermediateSales ProspectingIdentifying and reaching out to potential advertisers to build a pipeline of sales opportunities through cold calling, networking, and research.
IntermediateAd Space Valuation and PricingThe ability to determine and communicate the market value of advertising slots based on audience reach, demographics, and inventory availability.
IntermediateCRM Software ProficiencyTechnical skill in utilizing Customer Relationship Management tools to log interactions, manage client data, and generate sales forecasts.
AdvancedNegotiation and Objection HandlingThe capacity to address client concerns regarding cost or placement and navigate to a mutually beneficial contractual agreement.
IntermediateProduct Knowledge (Ad Specs)Comprehensive understanding of technical specifications for various advertisement formats, including dimensions, file types, and delivery deadlines.